Staffing and training


Event staff have the power to make or break a campaign, so choosing the right team is crucial to getting the most from your activity; whether it be a press breakfast, product launch, track drive, or street sampling.

The power of a collaborative team sits at the heart of what Tonic represents so it’s no wonder we put such an emphasis on staffing.

With an enviable little black book and thousands of staff at our fingertips, we ensure our wider team leaves a lasting impression on your guests for all the right reasons.

Training is a key part of our work and where we work so closely with our clients, we become brand advocates able to cherry pick the right team to fit their brand values and image.

Whether you’re already running a large-scale campaign with us and need some extra help to support your team, or you need a pro(fessional) driver to take a customer on a not-overtly-salesy test drive, or maybe an experienced marketing exec to cover maternity leave or just need a host for a few hours to support your team drinks – we’ve got just the Tonic.

We are proud to have provided staff and training for brands such as Lamborghini, Legal & General Homes, Nivea, NESCAFÉ, Cadburys and Starbucks. We’d love to add your brand to this list.

We have years of combined experience across staff sourcing, training and managing including:

  • Hosts with experience of working with HNW and UHNW customers
  • Pro drivers, driver training, chauffeurs
  • Models and actors
  • Brand ambassadors and leafletting staff
  • Costume staff
  • Samplers and demonstrators
  • Waiters, waitresses, bar staff, baristas, chefs and KPs
  • Security, crew, door staff and parking attendants

Our work in staffing has ranged from providing actors for a Rolls-Royce preview of limited-edition Phantom at The Bluebird Chelsea to maternity cover for the Lamborghini London Marketing Manager, to pro drivers for a 20-car multi-marque track drive day at Millbrook for H.R. Owen.

We’ve also covered a full season with briefed sales event staff for Aston Martin Pangbourne at Henley Festival, Car Fest and Salon Privé as well as providing briefed sales support staff for fifteen showrooms for a trial of Sunday opening hours for 6 month for H.R. Owen.

To find out more about these projects as well as many others please visit the portfolio page and explore our work further.

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