Bell Sport & Classic – Drive-in Movies & F1 Screenings
DISCIPLINE
Events – Consultancy & planning
Production – Screen hire & licenses
TEAM
Toni
Tonic was engaged by Bell Sport & Classic to provide consultancy and screen hire for their late summer Drive-in Events for customers and sponsors.
With major restrictions surrounding events over the summer, Tonic Collective pitched a drive-in event concept that delivered all the excitement of an event, whilst providing a safe environment in which to enjoy it. The drive-in events ran over two weekends in September with up to three screenings a day.
Tonic proposed and sourced an LED screen allowing for daytime as well as evening screenings. We provided advice, consultancy and layout planning. As well as the screen hire, we organised the Ofcom license and the tech for Q&A sessions. We even engaged a satellite engineer to create a pop up F1 Skybox.
AIM
Facilitate a Drive-in event programme that delivers the wow factor of a big screen with the flexibility to accommodate daytime and evening viewings.
“‘The recent Drive-in events at Bell Sport & Classic were a huge success, especially due to the fantastic screen provided by Tonic Collective. All the advice and support in the lead up to our event made it seamless and stress-free – so thank you Toni and team. We received many comments from guests that this was the best screen they had seen at the many Drive-in events they had attended over summer. We will be back to hire again for all future events!’”
MARKETING MANAGER, BELL CLASSICS
