A Blast from the Past: The Hagerty Lounge
DISCIPLINE
Brand – Delivering brand infrastructure
Events – Facilitating high end luxury event for stakeholders
Production – Luxury themes and lighting
Style – Event theme and implementation
Hospitality – Bespoke bar with signature cocktails
TEAM
Toni & James
Tonic styled, curated, dressed and delivered ‘The Hagerty Lounge’ at Goodwood Revival, one of the most iconic and historic motoring events in the world.
Standing out in a small space isn’t easy – the Hagerty Lounge was born from a need to entertain clients, allowing guests to relax and socialise, and be transported back to the 60’s.
Miles away from the stuffy chesterfields, oak panelling and the expected hard-sell insurance push, our team designed a comfortable, modern, yet ‘in period’ space.
The iconic Lamborghini Miura S, formally owned by the Sultan of Brunei took centre stage in a fully dressed period stand, with comfortable leather armchairs, pile throws, period lighting, complete with a glamorous tiled bar, serving classic cocktails. Original automotive books and poster prints adorned the walls, providing a sanctuary for all.
AIM
To create an on-brand haven for clients, stakeholders and staff to relax and socialise, situated in the popular ‘over the road’ section of the event.
“After the challenges of the past two years, Goodwood once again delivered a world-class event and team at Hagerty were delighted to spend time with the thousands of visitors that flocked to our stand, curated by tonic, to catch sight of the acid-green Lamborghini Miura, in a relaxed setting. ”
EDITOR, HAGERTY UK
