The London Motor Show


Events – Automotive exhibition
CRM – Prospecting with data capture
Brand – Multi-marque stand design


Toni, Annlouise, Andy, Rebeka, Amanda, Sarah

When The London Motor Show returned to the city, H.R. Owen wanted to have a dominant presence in the luxury pavilion, being the biggest dealership of luxury cars in London.

Negotiating stand contract and branding at The London Motor Show, including complimentary tickets and VIP customer invitations.

Creating stand concept including layout, design, branding and build management along with staffing and hospitality management.

Combining bold design and functional hospitality space, the stand had a multi-marque approach unified under a strong H.R. Owen group brand – resulting in it being called the stand of the show.


Dominate the luxury pavilion at The London Motor Show with an impactful presence that units the different luxury marques under the H.R. Owen Group brand.

Toni masterminded events and brand partnerships at H.R. Owen between 2010 to 2018 and produced exceptional experiential campaigns and brand activity for some of the world’s leading luxury automotive brands. Tonic Collective worked across a wide range of specialisms including our group brand development, branded materials, logistics and executed high profile events delivering a quantifiable return on investment. Tonic Collective come highly recommended.

Marketing Director, H.R. Owen

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