70th Anniversary Celebrations – Hedsor House


Events – Garden party event at stately home
PR – Content creation


Toni, Annlouise, Paul, Andy

Creating a garden party event at Hedsor House, the destination of the Ferrari 70th Anniversary London drive out.

Coordinating furniture hire, floral and photographic displays, catering and hostesses to create a fitting celebration to welcome the drivers on the convoy. Iconic Ferrari models were parked in front of the building to create PR-able photographic content.


Identify and secure an iconic destination to host a convoy drive out from London.

“There are many reasons we’ve loved working with Toni and her team. Most importantly we get consistently glowing feedback from customers who attend Tonic organised projects. Also, and crucially for the bottom line, campaigns with Tonic always return fantastic results in sales and build on our reputation for being the best in the business at what we do. In the year we were awarded Global Dealer of the year, Tonic Collective devised and executed a campaign of 70th anniversary events including closing a road in central London to great acclaim. They ‘get’ our business needs, they ‘get’ our brand and they always go above and beyond. They are a true extension of our team and I can’t recommend them highly enough.”

Ferrari Marketing Manager, H. R. Owen

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