Accouter FOUR launch reception
DISCIPLINE
Events – Launch party reception event
Partnership – Coordination
Production – Lighting
TEAM
Toni, Annlouise, Amanda, Andy
Accouter FOUR launch party reception
Accouter FOUR, Accouter Design’s fourth luxury lifestyle publication, features the Rolls-Royce Wraith Black Badge, so there was a natural synergy to host the launch party in the Rolls-Royce showroom in Mayfair.
The showroom was cleared to create a New York Gallery style event space with white plinths to showcase luxury design pieces that inspired the designs featured in the publication.
A colour palate of rose gold and soft pink touches created with lighting and florals lent a convivial feel to the space whilst a live band, canapés and champagne provided by drinks partner Perrier-Jouët, enlivened the event. Over 100 guests attended including the most admired names in property, architecture and interior design.
AIM
Showcase the Rolls-Royce Wraith Black Badge inspired design feature within a setting conducive to creating a launch event.
“Tonic coordinated a showstopper of an event for our elite clients and interior and architectural enthusiasts for our book launch, AccouterFOUR. Paying attention to every small detail, the event was Accouter Design’s biggest and most successful event yet. It was a pleasure working with the team who went above and beyond.”
Marketing Manager, Accouter Design
