Bristol Street Motors: Goodwood Festival of Speed 2022
DISCIPLINE
Brand positioning – Ambitious brand positioning exercise
Events – End to end management
Social Media Engagement – Increasing reach on social channels
PR – Leveraging national media to amplify message
TEAM
Toni
In the exhilarating realm of motorsport, where passion meets precision, Bristol Street Motors made an unforgettable debut at the iconic Goodwood Festival of Speed in 2022.
Tasked with this monumental undertaking, Tonic, with its wealth of experience spanning over a decade at Goodwood, seamlessly orchestrated every aspect of the event in collaboration with Bristol Street Motors’ marketing and PR teams.
Positioned strategically near Gate 1, the Bristol Street Motors stand commanded attention from the moment guests stepped foot onto the grounds.
With a bold, branded hospitality unit and an impressive lineup of cars on display, we ensured that Bristol Street Motors was impossible to miss.
Tonic curated a myriad of activities to captivate the audience, from live racing screenings on a branded screen to daily engagements such as hosting notable figures, driver interviews, and movie screenings, breathing life into the event, creating unforgettable experiences.
The legacy of the Bristol Street Motors debut at Goodwood lives on in the branded elements and engagements curated by Tonic, now integral to the touring events in 2023 and 2024.
From bespoke racing simulators to modular cafe banners and branded backdrops displaying trophies, each element continues to resonate with audiences, cementing Bristol Street Motors’ position as a trailblazer in the automotive world.
AIM
To debut Bristol Street Motors at Goodwood Festival of Speed with an activation and experience to cement their place as one of the largest dealer groups in the UK.
Promote Click2Drive and Bristol Street Motors to over 200,000 engaged guests, leveraging national media opportunities.
Raise brand awareness of Click2Drive, a dedicated concierge service and vast online directory of vehicles across 160 dealerships nationwide.
Highlight partnerships with EXCELR8 Motorsport, BTCC, and W Series, underscoring a proactive approach to opportunities in the motorsport arena, and specifically in women’s sport.
Deliver an immersive activation that resonated with the Bristol Street Motors brand.
Maximise social media engagement, engaging Bristol Street Motors online audience far and wide.
“With incredible reach and engagement, the Goodwood Festival of Speed marked Bristol Street Motors’ most successful event of the year, a testament to our commitment to excellence and innovation in every endeavor.”
Marketing Director, Vertu Motors
