herRUNWAY London Fashion Week SS19
DISCIPLINE
Events – Facilitating fashion show event
Partnerships – Negotiating event space and drinks sponsor, as well as supporting Malaysian catering sponsor in UK
Production – Runway lighting and fashion show audio
TEAM
Toni & Annlouise, Patrick
Tonic was delighted to be part of the herRUNWAY London Fashion Week SS19 event which is owned and managed by SheBuildsBrands.
The event launched 8 female international designers and was created to empower women in fashion.
We supported the event with venue finding and partner negotiations with Aston Martin Park Lane and a drinks sponsorship package with Perrier-Jouët, managing all audio-visual production for the runway show, securing a celebrity female DJ and transforming the space into one of London Fashion Week’s more exclusive and unusual venues.
We provided catering support to Nisa Bakri, a Malaysian celebrity chef launching in the UK and sponsoring the event, as well as sourcing a last-minute venue for the VIP after show party at Tape London.
AIM
Secure an exclusive, automotive themed venue in central London to host a runway show for London Fashion Week.
