‘Jacks Club’ – Le Mans Heroes Welcome


Events – showroom party
PR – Re-telling the ‘Bentley Boys’ homecoming story


Toni, Annlouise, Paul, Amanda

The pinnacle of the ‘Jacks Club’ quarterly private members events for London Bentley customers, was a recreation of a 1930’s homecoming Heroes Welcome.

A convoy of vintage Bentleys drove non-stop after racing at Le Mans arriving in Berkeley Square to a rapturous reception of applause, flag waving and champagne spraying from over 100 ‘Jacks Club’ members.

The Jack Barclay showroom was styled with Art Deco touches including lighting and furniture, photos from the period, and waiters dressed in tailcoats serving canapés with a nod to the original Savoy banquet menu.

A musical fusion of DJ and trumpet player created a 1930’s atmosphere with a modern acoustic.


Recreate the Le Mans homecoming welcome of the ‘Bentley Boys’ at the Savoy Hotel from the 1930’s.

“Toni masterminded events and brand partnerships at H.R. Owen between 2010 to 2018 and produced exceptional experiential campaigns and brand activity for some of the world’s leading luxury automotive brands. Tonic Collective worked across a wide range of specialisms including our group brand development, branded materials, logistics and executed high profile events delivering a quantifiable return on investment. Tonic Collective come highly recommended.”


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