Rolls-Royce Phantom Launch
DISCIPLINE
Events – Customer launch event
Partnerships – Multi partnership involvement
Production – Audio visual display
TEAM
Toni, Annlouise, Andy
Managing the London launch of the Rolls-Royce Phantom VIII at the showroom in Berkeley Square.
The showroom was completely transformed with all furniture removed to create a blank canvas space.
We showcased the new Phantom within a choreographed sound and light installation as well as brining together iconic partners to create displays in branded cases including Jimmy Choo, Love or Nothing Baby handbags and Garrard jewellery.
Hakkasan provided canapés as part of an exclusive partnership which was complimented by champagne partner, Perrier-Jouët.
A DJ and saxophonist duo helped to create a laid back, but stylish, aesthetic to the event.
AIM
‘Because the world needs icons’ the Phantom VIII launch event was supported by other iconic brand partners.
“Tonic really ‘get’ luxury and are a joy to work with. They make showroom events a breeze. The impact on the business is minimised and they always exceed expectations.”
Rolls-Royce Motor Cars Marketing Manager, H.R. Owen
