Summer Season Pop-Up Events
DISCIPLINE
Events – Planning & management
Brand – Collateral development
TEAM
Toni, Annlouise, Amanda, Andy
A summer season of pop-up events was choreographed at some of the most prestigious automotive and hospitality events of the summer calendar, including Henley Festival, Salon Privé and CarFest.
Each event was styled using branded elements to create welcoming and comfortable break-out spaces in the midst of the event crowds. Customers and prospects were hosted by knowledgeable brand ambassadors who provided hospitality, in-car tours and captured lead data for showroom follow-up.
AIM
Engage with Aston Martin customers and prospects at summer events within the catchments of Cheltenham and Reading.
“The Tonic team nailed the brief and made it look easy! They brought the Aston Martin dealer group brand to life and made us stand out from the crowd without breaking the bank. Our presence at Henley, CarFest and Salon Privé looked great but importantly they created an environment where we could capture quality leads and relax with our customers.”
Aston Martin Marketing Manager, H. R. Owen
