The Boodles Sponsorship Management
DISCIPLINE
Partnerships – Sponsorship negotiation & management
Events – Customer hosting and test drive event
Brand – Designs for branded collateral
PR – Press hosting
CRM – Sales leads management
TEAM
Toni, Paul, Sarah
Negotiating and delivering a major client sponsorship deal of ‘The Boodles’ exclusive grass tennis tournament at 5-star Stoke Park hotel.
Creating tennis themed concepts featuring ‘Italian versus English marques’ on a supersized car-court and displaying tennis racket shaped silent salesmen with automotive/tennis trivia.
Promoting and choreographing VIP test drives and celebrity player chauffeuring with a fleet of over 30 branded cars as well as managing all sales leads.
Securing press coverage with hosted press activity.
AIM
Leverage The Boodles sponsorship agreement to optimise investment and maximise brand visibility.
